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Property News

UEM Sunrise partners with AFFIN BANK to empower female homebuyers

KUALA LUMPUR (Nov 10): UEM Sunrise Bhd collaborating with Affin Bank Bhd (AFFIN BANK) via mortgage acquisition programme ‘Affinita’ to empower women and promote homeownership amongst them.
Among the various incentives include access to AFFIN BANK’s INVIKTA Premier Banking for female customers with financing amounts exceeding RM500,000.
This marks the second collaboration UEM SunrIse has formed with AFFIN BANK, with the first one held in 2022 called “Home Step Fast/i” to foster home ownership and provide more savings for homebuyers.

“Our partnership with AFFIN BANK is one of our many efforts to provide homebuyers with the financial support to afford their dream homes. In addition, the partnership also represents a significant step towards supporting women in various aspects of their lives, and by providing access to attractive financial support, we can empower women to achieve their dreams of property ownership, among other things.
“Under this specially catered programme for women, UEM Sunrise underscores our continuous commitment to advancing women’s rights and fostering gender equality and inclusion within the real estate sector,” said UEM Sunrise chief marketing officer Kenny Wong.

The partnership also extends its coverage to homeownership among its many services and benefits, where various UEM Sunrise developments around the Klang Valley are up for grabs, including this year’s featured launches, like The MINH in Mont’Kiara; The Connaught One in Taman Connaught; Residensi AVA and Residensi ZIG, both in Kepong; Serene Heights Intrika in Semenyih; KAIA Heights in Taman Equine to name a few for the Central region. While Aspira Gardens and Aspira ParkHomes in Gerbang Nusajaya; and Serimbun in Iskandar Puteri are among the participating developments in the Southern region, all are suitable for female first-time home buyers, upgraders and buyers who plan to expand their property portfolio.
“At UEM Sunrise, we are not just about building homes, we are constructing a future where everyone, especially women, can confidently step into homeownership. The collaboration between UEM Sunrise and AFFIN BANK signifies our shared belief in equal opportunities and financial empowerment.
We encourage all women aspiring to become homeowners to explore the opportunities and benefits by Affinita,” added Kenny.

“We are thrilled to announce our collaboration with UEM Sunrise to showcase our latest groundbreaking programme – Affinita. By participating in our programme, you can unlock incredible discounts and redeem benefits through our esteemed network of 100 exclusive merchants, offering a whole range of lifestyle products and services curated especially for women. By focusing on women’s growth and providing tailored support, we are championing a more inclusive and equitable society.
“We firmly believe in the power of empowering women to take charge of their financial future. By offering attractive financing options and partnering with merchants to provide exclusive discounts, we are not only encouraging women to invest in property but also fostering their personal and professional growth,” said AFFIN BANK managing director, Mortgage Business Jessie Wong.
UEM Sunrise and AFFIN BANK will be holding an event at the KAIA Heights sales gallery on Nov 19, where the public can find out more about Affinita and how they can benefit from this collaboration.
UEM Sunrise is one of EdgeProp START’s strategic partners. The MINH in Mont’Kiara is a development highlighted in this partnership. Check out the details here.
All UEM Sunrise​ homebuyers also get to enjoy rewards worth up to RM3,888 and stand a chance to win a set of JBL Bar 1300 speakers worth RM7,999 when you sign up on EdgeProp START from now till Dec 31.
EdgeProp START has partnered with AFFIN Bank to offer homebuyers a RM100 IKEA gift card when they sign up for AFFIN Home Step Fast.
Looking to buy a home? Sign up for EdgeProp START and get exclusive rewards and vouchers for ANY home purchase in Malaysia (primary or subsale)!

Source: EdgeProp.my

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